Los Angeles SEO

SEO is about systems...

1. Systems mean efficiency

2. Systems mean consistency

3. Systems mean predictability

It's simple. we know how to rank, without spending a ton.

Why SEO matters and how we are different

Many local businesses don't pay enough attention to their online presence. These businesses consistently lose revenue to their competitors who do invest in their online presence. Want proof? ...take any local business and see who is ranking on page 1, invariably these businesses have agencies working for them- you can usually see which agency they use by scrolling to the footer of the home page.

So how can a small business keep up?

With SYSTEMS & Automations. If you can set up a workflows & automations that enable you to perform all the SEO functions without having to use an expensive SEO agency, then you've hit the jackpot.

That is exactly what we do for you.

I personally spent over 12 months putting a set of specific tools together, along with the workflows to run those tools, so that we can automate a system which can be managed without the need for high level labor intensive personnel. We use tools like Make.com to automate processes that would otherwise be labor intensive.

What does that means for our clients?

Simply put, it means you can achieve the same results without the high prices. You can rank on page 1 for far less that what your competitors are probably paying. That gives you an edge...

Curious how we do it? Ask me about our risk free offer...

The 5 Core Components of SEO

Let's understand what good SEO is...

The chart below categorizes each component, below that, we have summarized briefly what each of these components actually is, and how they effect the whole. SEO is truly a 'whole is greater than the sum of it's parts" type of thing. You can be strong in one of the components yet weak in another, and that will have an adverse affect on your results. Hence, having a system in place becomes so important. There are so many moving parts to SEO. At last count, Google's list of ranking factors was more than 200, here.

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Our SEO Services

On-Page SEO

  • Keyword Research
  • Content Optimization
  • Meta Tags
  • Improving User Experience

Off-Page SEO

  • Link Building
  • Social Media Marketing
  • Influencer Outreach

Technical SEO

  • Website Speed
  • Website Security
  • Crawlability

Local SEO

  • Google My Business Optimization
  • Local Citations
  • Gathering Positive Reviews

Content Creation

  • Engaging Content
  • Informative Articles
  • Blog Posts

Highlights of Core SEO

On-Page SEO

On-Page SEO refers to all the technical, and some non-technical factors that occur on the actual webpage. So for example, google reads not just the content of your pages, but also things like Title Tags & Meta Descriptions. These are important components to 'signal' to google that your page is relevant for the search query being performed. Next, there is the actual content and its quality; does the content inform the reader about all the aspects of the subject? Are there supporting hyper-links where the reader can learn more? Does the page have structured data? Structured data is one of the most overlooked features of on-page SEO and it's also the most commonly overlooked. We have a process for each and every page we create; from service pages to location pages. We are mindful of how to expand the subject business service area while making it easy for google to understand what the site is about and capturing as many relevant keywords as possible.

  • Title Tags- DON'T just stuff keywords in, be natural but DO use your primary KW

  • Meta Descriptions- Concise summary of what's on your page, use long tail KW

  • Schema- GET YOUR SCHEMA DONE RIGHT!

You can learn more about schema HERE. Moreover, if you're looking for top notch schema writer, we recommend THIS.

Google's EEAT

Google has provided us with guidelines as to what it wants to see when it comes to getting ranked. The term we use for that is EEAT. It stands for...

  • Expertise

  • Experience

  • Authoritativeness

  • Trustworthiness

If you really want to go down the Google rabbit hole, you can pour yourself a cup of coffee, or a hundred cups, and go through this...
Google’s Search Quality Evaluator Guidelines.

Off-Page SEO

Off-Page SEO is also referred to as backlinks. These are links that other sites have pointed to your specific page. For example, if I am writing about Google, and I hyper-link a phrase which, when clicked, goes to google- that is a backlink. It's a vote of confidence, or sign of authority; and when a site accumulates a lot of those, it signals to google that you are an authority in that subject. Below is a great video by one of the top SEO guru's I know on backlinking.

  • Backlinks matter- a lot

  • Steer clear of link farms & non-relevant links

  • Backlink profile should be natural and organic

  • The sending site's on-page SEO is crucial

We highly recommend QGP for backlinks for many reasons, if you want to learn more about why, click here.

Helpful Content

This one is pretty straightforward. When you are looking for a personal injury attorney, you probably have some other questions. You don't want to land on a website and just see a bunch of 'billboard' style ads asking you to call the office for a 'FREE' consultation. Google wants searchers to STAY on your page- they call it DWELL TIME, and that is a big ranking factor. If someone searches for personal injury and simply comes to your pages and 'bounces' off after a few seconds- Google will actually log that event and your 'Bounce Rate' will be high, which tells Google that your visitors aren't really finding what they are looking for on your site. What's worse, imagine you are a personal injury attorney and a visitor lands on your site through a search query; after a few seconds on your site, they click backwards and go to one of your competitors, and they stay on their site for a few minutes. Well, your competitor just got a big boost in rankings. The aforementioned event signaled to Google that you are indeed like the other site, BUT the other site is actually able to give searchers what they are looking for. Hence, you will not only lose your current rankings, but your competitors will start moving up.

Here are a few key points to remember when it comes to content:

  • Focus on People First- don't just take what AI gives you. Make it your own...

  • Avoid thin content- don't just regurgitate what's on the web. Provide insight...

  • Expertise & Authority- Why should we listen to you? Make yourself the expert...

Interlinking

Interlinking is the process of linking one page of your site to another; this enables the reader to learn more about the particular subject they are interested in. For example, let's say you're a fence building contractor. Your home page will talk about various aspects of your services, the areas you may serve, etc...then at some point you invite the reader to 'learn more' about your vinyl fence installations- so you would provide a clickable link from your home page to a service page, which talks about vinyl fencing installations. It is important not to confuse interlinking with linking out- which is when you link 'out' to a completely different website to reference something or expand on a topic by providing 3rd party support. I have linked out to several other helpful sites from this page; and below, I provide an interlink to our local SEO page, which discusses local seo as opposed to SERP's- which is what this page talks about.

From a more technical perspective, interlinking helps Google understand your site structure, which make your site more 'crawlable', which in turn makes it more understandable for Google bot- remember, it's all an algorithm that Google uses to take all these factors and give you a 'score'.
When internal links are used strategically, they help highlight the most critical pages on your site, often referred to as pillar content. These are typically the pages you want to rank highest for your main keywords. By linking to these pages from various other pages on your site, you signal their importance to search engines, and that ultimately translates to better rankings.

Internal linking also plays a crucial role in distributing link equity—or "link juice"—across your website. Link equity is the value passed from one page to another through links, which contributes to the receiving page’s ranking potential. When a high-authority page on your site links to another page, it passes some of its ranking power to that page. By strategically placing internal links to pages you want to boost in search rankings, you can funnel authority to those pages, helping them rank higher. This is especially useful for new content that hasn't yet accumulated external backlinks.

For example, if you have a blog post that ranks well and gets a lot of traffic, linking from that post to a product page can help increase the product page’s authority and, consequently, its search ranking. Internal links should be contextually relevant, ensuring that they are placed in a way that makes sense for the user and adds value to their experience. Unlike backlinks, which are links pointing to a particular page on another site to your site, interlinking is using the authority from an existing page on your site and passing some of that along to another page on your site.

Local SEO- why we're the best.

Local businesses NEED seo to get more leads. In particular, they should focus on getting in Google's Map Pack. That is where Google highlights 3 businesses based on the search query. There are many factors that go into who gets in one of those three coveted spots let's take a look at local SEO.

SEO & Automations

Curious how we use automations to help us get SEO results without spending a ton of money?